Our Founder

Alexander Granoff

Founder & President

Alex began his career in the financial services industry in 2013. After graduating from the University of Tampa with a degree in Finance, he decided to follow in his father's footsteps and join New York Life. His father, Mark, has been an agent with New York Life for over four decades. Alex's hard work and professionalism have enabled him to experience success early on in his career. He focuses in wealth building strategies, retirement planning, and asset protection.

Alex made New York Life's Executive Council* in 2015, and in 2016, he qualified for President's Council.* He is a member of the National Association of Insurance and Financial Advisors (NAIFA)1, as well as a proud Qualifying member of the Million Dollar Round Table (MDRT) in 20162.

Alex currently resides in Waltham, MA. His hobbies include traveling, cooking, skiing, and spending time at the beach. He is also an avid car enthusiast.

1Alex has been a member of NAIFA annually since 2015.

2The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

*New York Life sales achievement award.

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